Building Bridges in Health IT: How Small Brands Can Connect with Giants

Networking in the health IT sector isn’t just about swapping business cards at conferences; it’s about crafting relationships that drive innovation and growth. For small and startup health IT brands, the dream is often to align with titans like AWS, Dell Health, Health Gorilla, and InterSystems. But how do you move beyond aspiration to actualization? Here’s a pragmatic approach to networking and building fruitful partnerships with the industry’s big players.

First, know thyself; then, know the client — Shereese Maynard☝🏽.

Before you even draft that first email, ensure your brand is ready by having a solid partnership mission and goal. Research sought-after partners to understand what makes these giants tick. Companies like AWS and Dell Health are not just looking for partners; they’re scouting for innovators who can add value to their ecosystem. They have strategic goals and pain points. Your first job is to comprehend these aspects thoroughly. Scour their press releases, study their market performance, and dissect their public strategies.

Understanding the Terrain

Before you start knocking on the doors of these tech behemoths, it’s crucial to understand the terrain. More prominent brands seek innovative, scalable solutions that…