A Game-Changing Partnership: The Impact of the BehaVR and OxfordVR Merger

Shereese Maynard
2 min readDec 23, 2022

BehaVR and OxfordVR Merger

Two young virtual reality startups, BehaVR and OxfordVR, have decided to merge to capitalize on opportunities in the behavioral health space. This is a very strategic move for both companies, as the VR market is growing rapidly, and there are many opportunities for innovation in this area. The newly-formed brand has only raised 13 million dollars, but this may be just enough to seize some of the growing opportunities in this space. What does this merger mean for the future of behavioral health? We will have to wait and see, but let’s be cautiously optimistic.

What does the merger between BehaVR and OxfordVR mean for the future of behavioral health?

The merger between BehaVR and OxfordVR means that the two companies will work together to develop new treatments for behavioral health conditions. I believe the primary focus will be on treatments for anxiety and pain-associated chronic conditions. This is a positive development for those who suffer from mental health conditions, as it will mean that more research and development will be put into finding new ways to help them. The two companies have complementary strengths, with BehaVR’s focus on digital therapeutics and OxfordVR’s on VR-based therapies. This merger will allow the two companies to pool their resources and expertise to create better treatments for mental health conditions.

Why is this a strategic move for both companies?

The newly-formed entity will be able to concentrate on developing new solutions for the behavioral health market while also remaining in other segments of healthcare. This is a strategic move for both companies because it allows them to focus on their core competencies and expand their reach into new markets.

The behavioral health market is increasing, and there is a need for new solutions that address the unique needs of this population. The newly-formed company will be able to develop innovative solutions that meet the needs of this market while also remaining engaged in other healthcare segments. This will allow both companies to expand their reach and deepen their impact in the healthcare industry.

What are your thoughts on this merger? Is 13 million enough to capitalize on market opportunities, or are we looking at the next capital efficiency ratio model? Let me know in the comments, or send me a Tweet.

Shereese Maynard

Digital Health Professional. Woman in Technology. Writer. Speaker. Hiker. She/her